Some want to know who wrote the book of love. Others want to know what’s in the middle of every chocolate candy because they want to avoid the coconut one. Well, we wanted to know the Dos and Don’ts of Valentine’s Day. So we conducted a study.
The study–among Groupon subscribers in the United States and 11 additional countries– revealed a wealth of interesting results, but here’s what you need to know: DON’T GIVE YOUR VALENTINE CHEAP CANDY (or if you do, at least wrap it in money). Also, don’t use social media to express your undying love. And if you live in Germany, don’t buy your valentine something flashy.
The Valentine’s Day gifting study was conducted to better prepare Groupon’s offerings on its Valentine’s Day Shop. In addition to the U.S.-based research, studies were conducted in 11 different regions across the globe, revealing a few interesting similarities. “Cheap candy,” for example, is definitely a universal DON’T on Valentine’s Day.
If you’re planning to give a gift on Valentine’s Day, you’re not alone: over half of respondents in the U.S. (58 percent) said they’re going to give a gift. But almost no one gives Valentine’s Day gifts to co-workers (2 percent), gifting a spouse (62%) is a far more popular idea. Only 3 percent of respondents say they give a Valentine’s Day gift to the family pet, so we’re going to put that one in the “Don’t” column, too. It should go without saying but please don’t read this press release aloud to pets.
When buying a gift for Valentine’s Day this year, don’t spend less than $10 on a gift. If you do that, it won’t be easy to find someone to confide in when that doesn’t go over well because only 3 percent of respondents spend less than $10. And don’t buy your gifts over the phone. Or through a catalogue. Only 2 percent and 3 percent respectively purchase Valentine’s Day gifts that way. It’s the age of the Internet. Let’s not pretend otherwise.
IMPORTANCE OF GIFT
When giving a Valentine’s Day gift, you better put some thought and meaning into it. Eighty-five percent of respondents said the gift meaning is very important. Only 2 percent of people said that the meaning is not important. And 73 percent of respondents said that the gift has to show the giver really understands them and knows what they like.
Don’t use social media to send your love to your valentine. A majority of respondents said they will not be doing that (60 percent). And 33 percent of respondents said that if they received a Valentine’s Day message solely via social media, they would NOT be impressed (most popular response). If you decide to use social media for your valentine, DO include a photo (most using social media plan to), but DON’T included an intimate body shot or image of a romantic location (less than 10 percent of respondents plan to include those images). Just because you can do something, that doesn’t mean you should.
VALENTINE’S DAY OUTSIDE OF THE U.S.
If you live in Japan or Poland, or have a valentine in one of those countries, plan on giving a gift. Over half of respondents in those countries say they plan to celebrate Valentine’s Day with a gift. If your valentine is in Australia, Malaysia or the United Kingdom, don’t get cheap candy; 42 percent, 41 percent and 37 percent (respectively) of respondents say they don’t want it. If you already bought some cheap candy, teach yourself a lesson by eating all of it, alone, in a dark room. And if your valentine is in Germany, Spain or The Netherlands, don’t get something flashy; more than half of respondents in each of those countries don’t want that.
Also, if your valentine is in Hong Kong, plan on spending no less than $136. Hong Kong was the big spender of all the countries surveyed. In Australia the average spend on Valentine’s Day gifts is $66. In France and Spain, people spend between $33 and $66. In Japan, people spend $46. In Donstania, a made-up country, no one spends anything. It’s made-up.
Valentine’s Day is a time to express your love to your sweetheart, so DO remember to check Groupon.com for some last-minute gifts that will make you both feel all warm and fuzzy inside.