I recently read in a business book that the secret of great companies is **not trying to please everyone** – you’ll more likely end up pleasing no one. You’re better off perfecting the experience for a more narrow audience. Since we want to be THE BEST company, we are now implementing the Platonic ideal of that advice by introducing a new program that is perfect for exactly one person.
_G-oodies_ (pronounced “Gah” – _pause_ – “oodies”) is a new part of [Groupon Rewards](http://groublogpon.com/cities/meet-g/) where every day, we mail a highly specific item to one lucky customer. It could be a [cat tree](http://groublogpon.com/g-oodies/classic-cat-tree/), a [tie and socks set](http://groublogpon.com/g-oodies/tie-and-socks-set/), or [all six seasons of Hercules: The Legendary Journeys](http://groublogpon.com/g-oodies/hercules-the-legendary-journeys/) – you never know.
Make no mistake – G-oodies aren’t just things our employees have laying around. Each G-oodie is hand-picked and ordered by our staff with the intent of addressing a very particular need and making someone really really happy.
Unfortunately, we haven’t received feedback from most G-oodie recipients, but we did receive this email from Candice T., the lucky winner of an [autoharp](http://groublogpon.com/g-oodies/autoharp/):
> * “Seriously?! What am I supposed to do with an autoharp? I mean if you had sent me something like flowers, tiramisu cheesecakes from The Chesecake Factory, or a boy named Ian, then perhaps, I could have figured out something to do with them. An autoharp? Seriously? Am I allowed to donate it?” – Groupon Rewards Member C.W. Tam
It’s true: the problem with mailing a random person something extremely specific is that not every match will be made in heaven.
But if only once in the next year we manage to give something to someone that is eerily tuned to their deepest desires, we’ll have done our job. For this very reason, I carried a 4 D Cell Maglite in my backpack for my entire junior year of high school. “Darn, I dropped my pencil under teacher’s desk! I’ll tell you Andrew, if only I had a flashlight.” “No problem!” “WOAH! HOW LUCKY I AM THAT YOU HAVE THAT!!!” (unfortunately this fantasy never came to fruition, but the dream helped me make it through that year.)
Go ahead and [browse the complete list of G-oodies](http://groublogpon.com/g-oodies/). And the next time you buy a Groupon, remember that it could mean a [dental mouth guard](http://groublogpon.com/g-oodies/dental-mouth-guard/) is in your future.