Chesapeake Bay Trust and Toxic Free NC

Grassroots continues its week long Earth Day celebration by featuring two more charities: Chesapeake Bay Trust and Toxic Free NC. Kyle and Noah share both of these organizations’ stories:

From hazardous waste to harmful runoff and litter, the Chesapeake Bay faces threats from all around. Seeking to save the waterway, the Chesapeake Bay Trust is working toward on-the-ground change for the Chesapeake Bay and its tributaries. In 2011, grants from the organization helped thousands of volunteers remove hundreds of tons of trash from the bay and local rivers.

There’s more work to be done, though.

This Earth Day, Groupon Grassroots and the Chesapeake Bay Trust are raising funds to remove at least 2,000 pounds of trash and hazardous waste from the rivers and streams that flow into the bay. The funds from this campaign will allow volunteers to clean up the waterways and protect the local environment from harmful runoff.

Aid the Chesapeake Bay Trust’s cleanup of essential waterways by donating to the campaign.

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I’m at home, biting into a crisp Pink Lady apple. As I do, I consider the satisfying crack of its skin as my teeth sink in and the cool juice splashes across my palate. For a fleeting moment, I feel grateful for these simple pleasures.

Far from my mind and deep in the fields, however, a farmworker cultivates and picks the fruits and vegetables I eat every day, an estimated 85% of which are hand-harvested. Even further from my thoughts is the realization that although this farmworker braves dangerous exposure to pesticides day-in and day-out to bring bounty to my table, she might not have enough food to feed herself or her family. Too often, the very people who pick our food go hungry themselves.

That’s why Groupon Grassroots is partnering with Toxic Free NC for an Earth Day campaign that addresses pesticide exposure and food insecurity. Founded in 1986, Toxic Free NC fights toxic pesticide pollution and promotes common-sense alternatives to ensure healthy food and healthy communities.

If this Grassroots campaign raises $100, Toxic Free NC can give organic summer vegetable seeds and seedlings, as well as bilingual home gardening support, to one farmworker’s family. Each additional $100 raised will provide these tools to another family, helping them secure a sustainable, organic food supply while reducing their exposure to harmful pesticides.

Help Toxic Free NC aid the farmworkers that feed us by donating to the campaign.


Connect the Dots and Trees for Houston

Today Nick and Anna, Grassroots reps for the West Coast and Southwest, tell us about Connect the Dots and Trees for Houston:

I had the pleasure of meeting Deb—my community partner for the Connect the Dots Grassroots Earth Day Campaign—during a recent voyage to the Bay Area. As we meandered through the Mission District and Dolores Park, we discussed a little bit of everything, including the local nonprofits her organization has already helped go green, the esoteric art galleries populating Mission Street, and the micro-climates that reign supreme over Bay Area neighborhoods.

Groupon Grassroots and Connect the Dots are teaming up on Earth Day to raise funds for environmental audits at the facilities of Gum Moon Transitional Housing. Connect the Dots makes green business solutions accessible to the nonprofit community, helping organizations develop sustainable operating practices that minimize environmental impact while maximizing funding for their work. I am super excited to feature the outstanding and important work of Connect the Dots, along with all of the other environment-centric initiatives you’ll find on the Groupon Grassroots platform.

Check out the Connect the Dots campaign and the other 49 fantastic causes featured this week and help spread the word!
Cheers ~ Nick

American author Hal Borland said, “If you would know strength and patience, welcome the company of trees.” Despite their resilient qualities, Texas’s current drought—the worst in half a century—has left trees parched and dying in Houston’s beloved Memorial Park.

Trees for Houston, an organization that cherishes leafy companionship, is dedicated to planting, protecting, and promoting trees in the Lone Star State. A critical player in restoring the trees Texas has lost to drought, the organization is seeking to make a big difference in the landscape with their Groupon Grassroots campaign. If 30 people donate $10, then Trees For Houston can plant two trees in Memorial Park. Every additional $150 will provide Memorial Park with another tree.

Help Trees for Houston green up Memorial Park by donating to the campaign.

Friends of the Park & Keep Cincinnati Beautiful

To celebrate the launch of Groupon Grassroots, all this week we’re highlighting some great environmental campaigns:

Friends of the Parks—a Chicago-based park advocacy organization that is more than 35 years old—preserves, protects, and promotes the use of public spaces. The organization’s programs range from cleanup events for Earth Day to educational field trips for public-school children. Friends of the Parks’ Groupon Grassroots campaign promotes environmental appreciation through a Nature Along the Lake field trip for local students. Raised funds will go toward bus rental; supplies such as binoculars, fishing rods, and plant and crafts materials; and the educator’s salary.

Keep Cincinnati Beautiful is transforming the Downtown Cincinnati’s deserted Findley Market area back into a warm and welcoming neighborhood. KCB’s campaign is raising money for Future Blooms, a program inspired by Cincinnati’s Neighborhood Enhancement Program that helps revitalize neighborhoods on the verge of decline.

Future Blooms uses cost-effective designs to restore identity to abandoned buildings and lots. By beautifying these lots, they encourage economic development and bring hope to an area that could have otherwise continued to decline.

Check out Keep Cincinnati Beautiful’s campaign. If they can raise $500, they’ll use it to enrich four vacant lots in the Findley Market area. Each vacant lot will receive a tree and 3-4 fencing panels. Each additional $125 raised will help provide the same beautifying upgrades for another vacant lot.

Below are before and after pictures demonstrating the major impact KCB has on Cincinnati’s landscape:

Help KCB revive Findley Market in downtown Cincinnati and other vacant lots by donating to their campaign.

Groupon Honors Earth Day with Launch of Groupon Grassroots

It’s Earth Day; happy birthday Earth! This year, the Earth turns the big 4-0-0, and we’re committed to helping the planet reach 401 by supporting environmental Earth Day campaigns. Groupon honors its signature green with the launch of Groupon Grassroots —formerly G-Team.

Groupon Grassroots is the latest step in the evolution of our social giving, inhabiting the charitable exoskeleton once worn by The Point and, more recently, G-Team—which saw more than 100,000 people raise more than $3 million for 500+ projects. Groupon Grassroots is a new way to discover local causes, rally together, and lend a helping hand. Grassroots supporters can positively impact their communities in ways not possible by themselves, including organizing volunteer coastal cleanups or planting an orchard of fruit trees. To commemorate Earth Day and the program’s rebranding, Groupon Grassroots will host 50 environmental campaigns and kick off each project with a $1,000 grant—a total of $50,000 of support.

For Earth Day, we’re also partnering with Edward Norton’s Crowdrise to empower individual activism through the Groupon Challenge. The campaign that raises the most money will receive an additional $25,000 from Groupon, with the second- and third-highest fundraising drives taking home $15,000 and $10,000, respectively.

But wait, there’s more. We’re also featuring a Grassroots volunteer travel experience through Groupon Getaways. For the first time ever, Groupon customers can join forces with other global activists and travel to Zambia with Spark Ventures on two trips offered in July 2012 and January 2013.

Patty Huber

Manager, Groupon Grassroots