New GrouponWorks Site Live

Today we welcome merchants to check out and explore the newly-revamped GrouponWorks.com – our digital tour guide for business owners interested in learning how they can leverage the power of the Groupon brand, tools and solutions to work for them.

One of the key features of the site (it’s pretty hard to miss) is a video mosaic of merchant success stories—in their own words—that greets users upon arrival.

The videos on the opening page are only a small fraction of the hundreds of case studies and video testimonials on the site. These merchant stories are easily sortable by business type, topics of interest or geographical location in order to help users see relevant experiences applicable to them.

I highly recommend spending a few minutes watching some of the testimonials. One of my personal favorites is from Carolyn Franks the owner of Zoomars Petting Zoo in San Juan Capistrano, Calif.

Building Your Business with Groupon: ZOOMARS Petting Zoo from Groupon on Vimeo.

As you may have heard, we’re not just a daily deals company anymore. GrouponWorks.com highlights Groupon’s comprehensive suite of merchant products, services and resources in a sleek and understandable format. Some of these include: Groupon Featured Deals, Groupon Now!, real-time deals perfect for a few empty tables, Groupon Rewards, the easiest loyalty program available for merchants and Groupon Scheduler, an online appointment scheduling application.

Finally, GrouponWorks.com also showcases our merchant resources that help business owners get the most out of their Groupon experience, including the Groupon Merchant Center—an innovative dashboard providing customer insights, feedback and performance measurement across Groupon campaigns.

True to its name, the site shows how Groupon works for businesses.

Have you visited any of the businesses in our case study and video testimonial library? Do you have questions about our suite of merchant products, services, resources or the Groupon signup process? Let us know in the comments section below!

Shop Locally This Memorial Day Weekend

Small businesses are an integral part of Groupon’s mission to connect people with the best local places to eat, shop and explore. Whether it’s visiting a boutique for the perfect gift or frequenting a restaurant with unique dishes on the menu, creative entrepreneurs are the foundations of local commerce.

This weekend marks the close of National Small Business Week (May 20-May 26), and we’re proud to support the Small Business Administration’s annual effort to recognize the positive impacts of these businesses! Groupon has relationships with more than 250,000 merchants who represent one of the largest small business groups in the world. 90% of these businesses have 20 or fewer employees, and one in five are sole proprietors.

As an example of one of these inspiring businesses, check out this video entry from Meathead Movers, a Southern California Groupon merchant and family-owned small business who recently entered the National Small Business Week Video Contest.

Please join me in shopping local businesses this Memorial Day, and have a safe and fun long weekend!

Sanjay Gupta

Vice President of Merchant Marketing