Today is Small Business Saturday, a day when local communities come together to celebrate small businesses and reinvest in their own local economy and neighborhood. Created in 2010 by American Express, Small Business Saturday is held each year on the Saturday after Thanksgiving, encouraging consumers to make their holiday purchases at small, local businesses that offer a rich array products and services.
At Groupon, we share this belief in shopping locally, because while we are a company of thousands of employees and one cat, we are also a network of tens of thousands of small businesses. Ninety-four percent of Groupon merchants are locally owned, and 90% of our merchants employ fewer than 20 employees. This means that purchases made through Groupon are connecting our customers with specialized, small-scale businesses that contribute to a neighborhood’s distinctive character and promote a thriving ecosystem in their community.
“Before coming to work at Groupon I was a manager at a family owned chain of cafes here in Chicago. I appreciate the enormous struggle small business owners face in competing with big businesses. I love the variety of small businesses in my community and would be sad if I only had…chain restaurants”. – Caitlin McIntyre
Through the Groupon website, you can buy a Groupon as a gift for family and friends living in any of Groupon’s cities, giving loved ones the gift of discovering their new favorite restaurant, shop, or service and deepening their own connection to their community. Groupon’s local deals allow a mom living in California to buy her son a deal for half off drinks at his local, independent coffee shop in Brooklyn, a friend in Chicago to buy her former roommate a massage at a new boutique spa near her office in St. Louis, or a grandmother to buy her grandson $50 worth of handmade socks at the local shoe store.
“I love local because it becomes personal, and local business promotes a tight-knit community.” – Kelly Day
No matter if you live in an urban metropolis, the suburbs, or a rural area, Groupon allows you to make a difference with your gift purchases by putting your dollars toward local, independent businesses throughout the holiday season. The National Retail Federation estimates that Americans will spend more than $465 billion on gifts this holiday season. What if all that money was spent on purchases supporting local, independent business?
Did you know?
- 48 cents of every dollar spent at a locally owned retail business goes back into the local community. That’s more than three times the amount that local economies recover from chain retailers — Civic Economics’ 2012 survey of local businesses
- Local businesses have generated 65% of the country’s net new jobs over the past 17 years — US Small Business Administration
In celebration of Small Business Saturday, we created a curated collection of unique local Groupon merchants in your community to ensure you discover a new favorite local spot. We at Groupon encourage you to shop at local and small businesses today and everyday, whether you’re exploring the thousands of local offers we have in your neighborhood and neighborhoods throughout the world, or hitting the pavement to explore or rediscover what the small businesses in your community have to offer. Your friends and your community will thank you—and probably send a fruit basket.