Skip the Will Call Line: Introducing G-Pass

There’s big news just in time for summer’s cavalcade of baseball games and music festivals. GrouponLive, Groupon’s joint venture with Live Nation, is rolling out G-Pass, which allows customers to bypass the box office and get straight to the event.

Groupon G PassGrouponLive has always featured the nation’s top concerts, Broadway productions, and professional sports leagues for less. Now customers don’t have to bring their voucher to will call; the Groupon doubles as a ticket to the event, containing gate, section, seat numbers, and a bar code that can be scanned upon entry.

What does this mean? For Groupon customers, this means one less line to wait in. When you buy G-Passes through GrouponLive, you get to bypass the box office while still saving on premier rock bands, symphony orchestras, NHL hockey, and mixed-martial sheep-shearing tournaments.

Merchants benefit from G-Pass as well because they no longer have to schedule extra staff to exchange vouchers for tickets. Merchants boost efficiency and save money while still accurately tracking their customers’ Groupon usage.

Since our beta test launch in October, feedback has been overwhelmingly positive across all types of event. Sports and culture venues alike report that G-Pass helps them kick off the customer experience on a positive, hassle-free note. We hope you enjoy it as much as they did the next time you use GrouponLive.

What would be your ideal concert to attend this summer? Let us know!