MLB & Groupon Enable Baseball Fans to Get Up Close and Personal with Their Favorite Teams

During the baseball offseason, we’ve been warming up our pitching arm to provide one-of-a-kind experiences to baseball fans during the upcoming 2013 season.

Today we’re proud to announce a multi-year partnership with MLB Advance Media (MLBAM), the interactive media and Internet company of Major League Baseball, to become MLB.com’s official daily deals site.

We’ll be working with the league’s teams to offer a greater number of tickets deals, official merchandise and rare experiences such as up-close encounters at MLB ballparks.

What does this insider status look like? Past deals have included exclusive access to World Series ticket packages, batting practice with an MLB team, the chance to throw out the first pitch before a game, an official Jumbotron welcome to the stadium and a tour of the locker room where your favorite players starch their lucky socks.

Look for deals similar to these and more on GrouponLive events platform (available at www.groupon.com/live) and via the Groupon mobile app.

Skip the Will Call Line: Introducing G-Pass

There’s big news just in time for summer’s cavalcade of baseball games and music festivals. GrouponLive, Groupon’s joint venture with Live Nation, is rolling out G-Pass, which allows customers to bypass the box office and get straight to the event.

Groupon G PassGrouponLive has always featured the nation’s top concerts, Broadway productions, and professional sports leagues for less. Now customers don’t have to bring their voucher to will call; the Groupon doubles as a ticket to the event, containing gate, section, seat numbers, and a bar code that can be scanned upon entry.

What does this mean? For Groupon customers, this means one less line to wait in. When you buy G-Passes through GrouponLive, you get to bypass the box office while still saving on premier rock bands, symphony orchestras, NHL hockey, and mixed-martial sheep-shearing tournaments.

Merchants benefit from G-Pass as well because they no longer have to schedule extra staff to exchange vouchers for tickets. Merchants boost efficiency and save money while still accurately tracking their customers’ Groupon usage.

Since our beta test launch in October, feedback has been overwhelmingly positive across all types of event. Sports and culture venues alike report that G-Pass helps them kick off the customer experience on a positive, hassle-free note. We hope you enjoy it as much as they did the next time you use GrouponLive.

What would be your ideal concert to attend this summer? Let us know!